What We Learn From the Social Media Strategies of Sprint and T-Mobile

Patrick Antinozzi

social media strategies sprint tmobile

We like to keep our finger on the pulse of the wireless industry. Analyzing trends, building a community, and interacting with industry reps via social media is an important part of that.

After spending a great deal of time interacting with wireless industry experts, analysts, and sales reps on Twitter, one thing has become abundantly clear.

Sprint and T-Mobile are killing the competition. And it's not even close.

Social media presence

Let's start with the actual online presence of these two companies.

Not only does nearly every single Sprint and T-Mobile dealer have a Twitter account, but most of the individual reps do as well.

This is important for 3 reasons:

  • No one cares about yet another faceless brand.
  • People want to see who they're interacting with on social media.
  • It encourages deeper engagement and stronger relationships with potential leads.
  • It fosters a healthy, competitive spirit among team members.

Let's explore that last one a bit.

Social media engagement

When it comes to social media engagement, the leaders of these two companies truly lead by example.

Both CEO's of Sprint and T-Mobile are heavily involved on Twitter, and not just with reporters, bloggers, or celebrities. They're interacting with everyone, including their most important audience, their customers.

Here's T-Mobile CEO John Legere:




And Sprint's CEO Marcelo Claure:






tmobile sprint social media strategies

1. Don't be afraid to show some personality

As I mentioned earlier, the ol' hip and sassy brand shtick is worn out. No one is interested in following another faceless brand on social media.

Instead, highlight what really makes you interesting: Your people.

We never grow tired of stories. Hearing them, telling them, and sharing them. And the most memorable pieces of stories are always the ones that involve the people in them.

Show the human side of your business. Your audience will relate better and be more prone to engage. 

2. If you want your employees to use it, lead by example

With both T-Mobile and Sprint, the CEO's themselves are getting down in the trenches and interacting with even their smallest of customers.

These two men are in charge of massive corporations worth billions of dollars, but take a much smaller approach. And it works.

This is effective leadership.

We're not talking about pulling a Michael Scott and trying to be your employee's BFF. You're their boss, and need to act as such.

But showing your team that you practice what you preach will show that you truly believe in what you're selling, and will inspire them to follow your lead.

3. Don't spend your entire time "pitching" to your audience

About the Author

Patrick Antinozzi

Patrick is our Content Specialist / Brand Ambassador / Internet Geek. He's got his finger on the pulse of business and retail trends, and loves writing in various corners of the internet. When he's not doing that, you'll find him traveling the world, playing hockey, or ranting about the Montreal Canadiens.

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