Fourth Sentiment Analysis During COVID-19

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Response rates soar by 31% as "check in" campaigns take over

In this week's sentiment analysis, consumers continue to respond positively to "check in" campaigns. Front-line teams also enjoy sending these kinds of messages because it softens the sales pitch and sparks real dialogue.

As a result, consumers who answer retailers are also chattier and more elaborate with their responses. For example:

Fourth sentiment analysis during COVID-19

A real response to a "Check In" campaign in Statflo from April 6 - April 12

 

Be a pillar in your community, despite slow downs

While Easter weekend may have influenced the lower-than-average rate of purchase intent and expression of emotions, we expect this downward trend to continue over the course of April.
 
With that being said, now is not the time to pull back from your outreach program. As we've been suggesting over the course of four weeks, you need to establish yourself as a pillar in your community. As one of the few remaining essential services, your customers still need your help throughout the crisis and you should position yourself as their local wireless service provider ready and willing to help.
 
Fourth Sentiment Analysis During COVID-19

A real response in Statflo from April 6 - April 12 indicating a request for billing support

 

Countless customers require support about billing, battery issues, setting up hotspots, device repair, etc. Your ability to help now will bank you valuable social capital for the future. So, when isolation eases, you are perfectly positioned to recover quickly.
 

More data from this week's report

Fourth sentiment analysis during COVID-19

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About the Author

Alex Bramos

I love culture, entertainment, marketing and most importantly retail! My goal is to bring interesting new ideas to the wireless retail industry. Want to collaborate on a post? Let's chat over email: alex.bramos@statflo.com

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